Westwood College 

 

While working with Cactus Denver, I designed many marketing materials for Westwood College, including a viewbook and a larger, coffee table-esque book featuring Westwood College alumni called the Westwood 100. The Westwood 100 was a collection of success stories, highlighting 100 Westwood students that significantly improved their lives due to their higher education. I developed the concept and graphic design of the book, developing a navigation system depending on the viewing audience–high school guidance counselors, Westwood recruiters, potential students and current students. The end result was a nicely produced graphic design piece for higher education, featuring a debossed cover, varnished illustrations, color-coded tabs and inspiring stories within a perfect bound book.

 
 

Westwood 100 book.

 
 
 
 

Art direction of motivational posters that aligned the hallways. Lettering by Mary Kate McDevitt.

Westwood College Viewbook.

Services provided:

• book design
• custom illustrations
• custom typography
• poster design
• viewbook design
• web graphic design
• infographic design
• art direction
• long format design