Graphic designer specializing in branding and packaging design for craft food and beverage products. Based in Richmond, Virginia, supporting food and beverage entrepreneurs nationwide.

You've got a tasty product.

Riddle Design Co. will help you sell it to your biggest fans.


helping you share your unique flavor with your people.

Riddle Design Co. creates branding, copywriting, packaging design and web design that stands out on shelves and ultimately sells the heck out of your product.

You know how to make a delicious product using only the best ingredients. You’ve spent years fine-tuning your recipe and you’re finally ready to share all your goodness with the world. Now, you've got to package your goods and know you need something creative to stand out and find your fans.

Enter Riddle Design Co. serving up hot, fresh creative design that will make a lasting first impression with your customer.

Your product deserves branding and packaging that reflects the quality and care you put into making each product. Give the outside of your product the love you’ve given the inside by filling out this little website contact form or clicking the button below. 


You want to give people great food and drinks.
I want to give you creative designs.


I need a fresh, hot brand.

Give your product the full brand treatment. Together, we’ll create a logo, color palette, typography, images and wording that will immediately captivate your customers, making them want what you’re selling.


I need packaging that flies off the shelf.

Show your customers the quality and level of care you put into creating your product. We’ll design labels, carriers, cans and any packaging you need to win over your customer at first sight.


I need my sales space to look sharp.

Whether you’re selling a product at farmers markets, online or in store, you must stand out and extend your unique brand & packaging design to your sales environment. We’ll make it cohesive.

Sarah Culclasure excels at understanding her client’s goals and bringing to life a brand. I think of her as my secret design weapon. When I need something professional, strategic and well thought out, she’s the one I call. And she’s a ton of fun and ridiculously easy to work with, too.
— Meg Hanceford Meyer, Founder – The Bear & The Rat

Help me help you.

Let’s grab a coffee, drink or piece of pizza (in real life or virtually), and we can get started designing your unique brand.

Ready to get down to business? Fill out my handy website from to get started.


Follow @RiddleDesignCo on your favorite social media platform


Download your free guide to creating packaging that sells.