Riddle Design Co. is a branding, packaging and WEbsite design studio based in Richmond, Virginia.

Specializing in work for brands that take their craft as seriously as we do, we lend our artful and strategic eye to collaborative partnerships with small-to-medium-ish food, beverage and beauty products—as well as the occasional water rights restoration project or well intentioned international car company.

We lend as much heart and soul to helping build brands from the ground up as we do redefining already great ones—from designing beautiful logos to creating eye-stopping packaging, thoughtful strategy, an engaging online presence or pushing sales through inventive in-store graphics. From small and local to large and national to non-profits that capture our own hearts, Riddle Design Co. was created to allow our collective minds and passion for great branding shine—aka, go to work for you.


Sarah Culclasure,
Art Director & Designer

Founder Sarah Culclasure's nine years of experience spans national and international clients like Microsoft, Smashburger, Old Navy, Burger King and many, many more. An alumni of Savannah College of Art Design, she's worked for advertising agencies in Philadelphia, Boulder, Denver, Asheville and Greenville prior to forming Riddle Design Co.


Mercedes Olin,
Strategic Director &
Senior Writer

A key member of Riddle Design Co., Mercedes brings more than a decade of experience and talent as copywriter and brand strategist. A creative driven professional, Mercedes is highly skilled at solving complex problems in ten words or less (and sometimes ten minutes or less).

The more the merrier.

A fierce network of Creative collaborators

We are proud to work with a talented and extensive network of writers, photographers, developers, videographers, animators and printers, all experts in respective their fields. Together, we make sure your brand has the best graphic design, writing, photography, etc. to stand out from your competition.