Smoky Mountain HOst


Smoky Mountain Host is a nonprofit destination marketing organization that supports the seven western counties of North Carolina. Each year, they develop a travel guide to showcase the region. I refreshed the branding and design of the travel guide, maps and accompanying marketing materials to have a much more modern feel and truly highlight the adventure and fun that can be found in the Great Smoky Mountains of North Carolina.


Services provided:

• logo and branding design
• brand strategy
• menu design
• copywriting & tone development
• custom illustration and typography
• marketing materials including travel guide, rack card, map and brochure design
• website graphics
• brand consultation
• publication design
• email marketing
• print ad design
• map design