Fox Mercantile Branding

Fox Mercantile sells workwear, boots and North Carolina gear out of their storefront, renovated and constructed by the shop owner himself, in Franklin, North Carolina. They needed a brand that had a vintage and authentic feel to represent the quality of product and the level of attention each customer receives. I provided Fox Mercantile with a hard-working brand deserving of the shop’s
hard-working nature.


Services provided:

• logo and brand design
• custom typography
• tshirt design
• website design
• custom infographics and illustration
• copywriting & tone development
• brand strategy
• brand consulting