Hand-crafted spices branding & packaging design
Have you ever wondered what happens when a chef/restaurateur, an angler/attorney and a single dad/attorney get together? They create the most delicious hand-crafted spices known to man (and woman). Asheville Spice Company creates tested and true spice blends in the Southern Appalachian Mountains of Western North Carolina, in Asheville to be exact, if you haven't guessed. We created their branding and packaging to represent the place the fellas love, giving the branding a certain Southern Appalachia and Asheville flavor. With design elements, like beards, and verbage, like All Y'all, we paid homage to Western North Carolina.
• logo and branding design
• custom typography and illustration
• spice label design
• packaging design
• brand strategy
• copywriting & tone development