Graphic designer specializing in branding and packaging design for craft food and beverage products. Based in Richmond, Virginia, supporting food and beverage entrepreneurs nationwide.

Based in Richmond, Virginia,

Riddle Design Co. serves food and beverage entrepreneurs worldwide.


Riddle Design Co. is a branding, packaging and WEbsite design studio based in Richmond, Virginia.

Specializing in work for brands that take their craft as seriously as we do, we lend our artful and strategic eye to collaborative partnerships with small-to-medium-ish food, beverage and beauty products—as well as the occasional water rights restoration project or well intentioned international car company.

We lend as much heart and soul to helping build brands from the ground up as we do redefining already great ones—from designing beautiful logos to creating eye-stopping packaging, thoughtful strategy, an engaging online presence or pushing sales through inventive in-store graphics. From small and local to large and national to non-profits that capture our own hearts, Riddle Design Co. was created to allow our collective minds and passion for great branding shine—aka, go to work for you.


Shaping your brand

Founder Sarah Riddle Culclasure's nine years of experience spans national and international clients like Microsoft, Smashburger, Old Navy, Burger King and many, many more. An alumni of Savannah College of Art Design, she's worked for advertising agencies in Philadelphia, Boulder, Denver, Asheville and Greenville prior to forming Riddle Design Co. The creative collective that supports her efforts spans even more exemplary brands that are setting the standard in their industry for provoking design and branding. We’d love to use our obsession to your advantage.

The more the merrier.

A fierce network of Creative collaborators

I am proud to work with a talented and extensive network of writers, photographers, developers and printers, experts in respective their fields. Together, we make sure your brand has the best graphic design, writing, photography, etc. to stand out from your competition.


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